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1
applicant
E-marketing
at www.askdave.ie in Co. Dublin
Title: E-Marketing Manager
Department: Customer Engagement & E-Marketing
Reporting to: Project Manager
Location: Rathcoole
Purpose: The overall purpose of this role is:
To drive development of the organisation’s online presence, based on consumer insights, and evolve our e-strategy in line with market dynamics.
THE DUTIES – KEY RESPONSIBILITIES AND ACCOUNTABILITIES
1. Manage the development and performance of the web presence including enhancing functionality, content, usability and visitor journey in line with strategy.
2. Generate, develop and project manage a number of significant e-marketing programmes on a monthly basis.
3. Develop and manage the social media marketing process and develop social media initiatives in conjunction with market offices.
4. Support the Head of Project Management to continually refresh and update e-Marketing strategy.
5. Oversee research, tracking and analysis of online marketing activities and competitor activity to measure and optimise performance.
6. Manage, benchmark and measure organic traffic initiatives.
7. Develop best practice e-marketing policies and guidelines e.g. data privacy and protection, accessibility and links policy.
8. Update the website with changes required to the website, along with creating and maintaining blog sections
9. Manage partners including agencies and suppliers in order to achieve best value and optimise performance.
10. Identify appropriate development programmes and opportunities for shared learning that will develop the organisation’s approach to e-marketing.
11. Such other duties as the company may from time to time reasonably require.
THE PERSON
The successful candidate will have:
A formal marketing or business qualification in a relevant discipline. (Desirable)
Have an in-depth understanding of web, online, interactive, digital, eCommerce, eBusiness, web and multi-media marketing techniques and tools. (Essential)
Experience in managing a significant web presence and e-marketing activities preferably in an international organisation. (Essential)
Possess strong project management skills and a structured approach to project delivery. (Essential)
Be a strong team player with strong interpersonal skills and a proven ability to build and manage effective relationships with colleagues and stakeholders. (Essential)
Have experience in managing budgets and people. (Desirable)
Possess a comprehensive knowledge of the construction industry and related e-marketing activities. (Desirable)
Department: Customer Engagement & E-Marketing
Reporting to: Project Manager
Location: Rathcoole
Purpose: The overall purpose of this role is:
To drive development of the organisation’s online presence, based on consumer insights, and evolve our e-strategy in line with market dynamics.
THE DUTIES – KEY RESPONSIBILITIES AND ACCOUNTABILITIES
1. Manage the development and performance of the web presence including enhancing functionality, content, usability and visitor journey in line with strategy.
2. Generate, develop and project manage a number of significant e-marketing programmes on a monthly basis.
3. Develop and manage the social media marketing process and develop social media initiatives in conjunction with market offices.
4. Support the Head of Project Management to continually refresh and update e-Marketing strategy.
5. Oversee research, tracking and analysis of online marketing activities and competitor activity to measure and optimise performance.
6. Manage, benchmark and measure organic traffic initiatives.
7. Develop best practice e-marketing policies and guidelines e.g. data privacy and protection, accessibility and links policy.
8. Update the website with changes required to the website, along with creating and maintaining blog sections
9. Manage partners including agencies and suppliers in order to achieve best value and optimise performance.
10. Identify appropriate development programmes and opportunities for shared learning that will develop the organisation’s approach to e-marketing.
11. Such other duties as the company may from time to time reasonably require.
THE PERSON
The successful candidate will have:
A formal marketing or business qualification in a relevant discipline. (Desirable)
Have an in-depth understanding of web, online, interactive, digital, eCommerce, eBusiness, web and multi-media marketing techniques and tools. (Essential)
Experience in managing a significant web presence and e-marketing activities preferably in an international organisation. (Essential)
Possess strong project management skills and a structured approach to project delivery. (Essential)
Be a strong team player with strong interpersonal skills and a proven ability to build and manage effective relationships with colleagues and stakeholders. (Essential)
Have experience in managing budgets and people. (Desirable)
Possess a comprehensive knowledge of the construction industry and related e-marketing activities. (Desirable)
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Published at 01-02-2011
Viewed: 690 times
Viewed: 690 times